As a pragmatic idealist, my life consists of envisioning what could be, and figuring out what’s possible given what I have to work with. To me, taking the small steps towards big things with a clear vision is the best way to get things done. A thinker, doer, compassionate leader, mother, cook, gardener, writer, reader, musician, lover of art, theater, and business, I am never idle. For a living, I am a new media professional specializing in engagement disciplines that include CRM, social media, and online marketing. Yep, that makes me a data geek and a math head too.
I am a non-traditional people-oriented leader with more than 20 years of leadership experience in start-ups and global F100 companies. I am super focused on the changes we need to make for our society. Challenging market dynamics and unanswered questions motivate me and provide an outlet for my creativity. I have spent the last three years studying ways to evolve the economy including triple-bottom-line strategies, B-corporations, NFP, and CSR techniques. I am finding this knowledge useful every day in both my day job as a global marketing executive, and in my personal quest to help evolve our global economic structure to create a better world for all.
To give back, I’ve started “The Kinanda Foundation,” to focus energy and resources on the development of a strong, local, healthy food system in the Bay area. My partners are City Slicker Farms, and People’s Grocery.
This blog is my personal platform to share my views. A professional overview can be found on Linkedin.