According to McKinsey Consulting, “With more countries, more customer segmentation, more media, and more distribution channels, companies and their CMO’s are waging a battle with complexity.” I not only help companies execute the right stuff fast, but help my clients build operations that adapt and evolve to stay competitive.
I am a holistic marketer focused on shaping responsible businesses of the future. I apply a unique blend of intuition, science, and creativity to help emerging companies connect with customers most in need, create momentum-building partnerships, and establish a solid position in new markets.
To drive a successful marketing effort, most companies think they need a ton of money. They don’t. They need swift, smart, data-driven marketers that know how to get the RIGHT things done at the right time. I work with a team of confederates that quickly figure out what our client’s need to meet their goals and apply only the necessary resources to get the job done. We predict our results, measure what happens and stand by the work to make sure it delivers.
My ideal clients are risk takers forging new ground. Many are not yet turning a profit but still need the resources that richer companies can afford. I purposely keep my overhead low by working with a huge network of independent specialists across the entire marketing spectrum to drive a harmonious mix of tactics that drive bottom line results.
Get me going fast:
- Start up coaching and business planning support
- Opportunity analysis and quick start strategy
- Brand creation and website design
- Integrated Campaign Design and end-to-end execution
Help me improve the performance of my existing marketing mix:
- Marketing mix performance analysis and recommendations
- Campaign recommendations
- On-going execution, measurement, and refinement
- In-source vs. out-source consulting
Make my marketing team as effective as it can possibly be:
- Work Shops on Emerging Marketing Techniques
- CEO and Senior Team Coaching on High Performance Marketing Behavior
- In-house team design and recruiting
- Vendor strategy and relationship negotiation